The Rolex Daytona is an iconic watch shape which has evolved over time from the first iterations in the 1950s to the most modern references we have seen more commonly in watch media.
The Daytona encompasses a variety of straps, dials, and materials, allowing the model to find fans from all walks of life.
The Watch Collecting auction platform has transacted nearly 100 sales of the Rolex Daytona since we launched our first auctions in March 2021. More of which can be found here.
Want a piece of the action? Do you have a Daytona you would like to sell during 'Daytona Sunday'? Fill in this short enquiry form and a member of our consignment team will be in touch to discuss.