Sell your Rolex
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Auctions
Sell your Rolex with confidence
Set an agreed reserve price and the watch stays with you throughout the processMaximise your Rolex Sale
Benefit from a competitive 7 day auction formatGlobal exposure
Your Rolex will reach our global community of over 50,000 enthusiasts
How it works
01
Submit your Rolex
A dedicated consignment specialist will guide you throughout the process to set an informed reserve price based on our extensive global market data.02
Photography and description
Have your Rolex photographed in our studio or we will arrange a professional photographer to come to you. You will also benefit from a dedicated copywriter who will craft a detailed description of your watch.03
Go live
Now it’s ready to be viewed by over 50,000 global watch enthusiasts to find the perfect buyer for you.2,000+
Rolexes sold£205,500
Highest Rolex sale300+
Rolex Daytonas sold300+
GMT-Masters sold with usUpgrade to Managed Service
Looking for personal dedicated support at every step? Our Managed Service is ideal for you.
Expert Care & Complete Protection
Enjoy peace of mind knowing your watch is fully insured and stored in a off site facility. We will arrange professional photography in our studio.
Sale management
We manage the post auction process with the buyer once you receive payment. Let us know if you’re interested during your initial enquiry or contact us now at [email protected].
Sell your Rolex on Watch Collecting
History of Rolex
Transcending the world of watches into the mainstream, Rolex has become the most recognised luxury brand in the world. Originally founded in 1904 by Hans Wilsdorf and his brother-in-law, the Rolex name was first registered in 1908 in London. By 1915, they had relocated to Switzerland and from there embarked on a journey that would see the brand become the dominant market leader that it is today. The Geneva-giant is renowned for building robust and reliable watches and has accumulated many firsts in watchmaking along the way. Thanks to appearances on the wrists of celebrities and countless event sponsorships, it’s a brand that has left an indelible mark on modern culture.
With so many iconic models, it’s perhaps no surprise that Rolex is the most popular brand on the Watch Collecting platform, with more than 1,700 completed sales. To put this into context, the Crown’s watches represent half of all our transactions, illustrating its dominant position in the market. You probably guessed the Submariner has been the most ubiquitous with the iconic diver approaching 300 sales, closely followed by the GMT-Master II and the motorsport-inspired Daytona.
Rolex sale highlights
Watch Collecting is a market leader in the sale of Rolexes from all generations with some very rare and special examples trading ownership. In September 2021, we sold a vintage Rolex Submariner reference 6200 for a record-breaking £205,500 which is believed to be one just 300 examples ever produced.
Only two months earlier, a lapis dial two-tone Rolex Submariner from 1993 sold for £64,200 after a period of lively bidding. Produced in vanishingly small numbers, only two examples are known to exist, which is almost unthinkable in the context of Rolex production.
Reviews from our sellers
Any questions?
What are the Seller fees?
It is free to list on the platform and you receive 100% of the hammer price.
The buyer is charged a buyer's premium. To get a valuation please complete our enquiry form.
Can I set a reserve?
Yes, a reserve you are comfortable with will be agreed between you and your dedicated Consignment Specialist.
Why do I need professional photography?
As an auction platform, bidders cannot view the watch in person.
High-quality professional photography gives bidders confidence in the product, and is a chance for you to showcase your watch.
Your Rolex in good hands
Sell for free, in 7 days