Sell your Rolex

Sell your Rolex

Get a free valuation today.

Submit your Rolex


  • Sell your Rolex with confidence

    Set an agreed reserve price and the watch stays with you throughout the process
  • Maximise your Rolex Sale

    Benefit from a competitive 7 day auction format
  • Global exposure

    Your Rolex will reach our global community of over 50,000 enthusiasts
Rolex Daytona Auctions tab

How it works


Rolexes sold


Highest Rolex sale


Rolex Daytonas sold


GMT-Masters sold with us
Patek Managed

Upgrade to Managed Service

Looking for personal dedicated support at every step? Our Managed Service is ideal for you.

Expert Care & Complete Protection

Enjoy peace of mind knowing your watch is fully insured and stored in a off site facility. We will arrange professional photography in our studio.

Sale management

We manage the post auction process with the buyer once you receive payment. Let us know if you’re interested during your initial enquiry or contact us now at [email protected].

Rolex Submariner 1964
Lapis Dial Submariner

Sell your Rolex on Watch Collecting

History of Rolex

Transcending the world of watches into the mainstream, Rolex has become the most recognised luxury brand in the world. Originally founded in 1904 by Hans Wilsdorf and his brother-in-law, the Rolex name was first registered in 1908 in London. By 1915, they had relocated to Switzerland and from there embarked on a journey that would see the brand become the dominant market leader that it is today. The Geneva-giant is renowned for building robust and reliable watches and has accumulated many firsts in watchmaking along the way. Thanks to appearances on the wrists of celebrities and countless event sponsorships, it’s a brand that has left an indelible mark on modern culture.

With so many iconic models, it’s perhaps no surprise that Rolex is the most popular brand on the Watch Collecting platform, with more than 1,700 completed sales. To put this into context, the Crown’s watches represent half of all our transactions, illustrating its dominant position in the market. You probably guessed the Submariner has been the most ubiquitous with the iconic diver approaching 300 sales, closely followed by the GMT-Master II and the motorsport-inspired Daytona.

Rolex sale highlights

Watch Collecting is a market leader in the sale of Rolexes from all generations with some very rare and special examples trading ownership. In September 2021, we sold a vintage Rolex Submariner reference 6200 for a record-breaking £205,500 which is believed to be one just 300 examples ever produced.

Only two months earlier, a lapis dial two-tone Rolex Submariner from 1993 sold for £64,200 after a period of lively bidding. Produced in vanishingly small numbers, only two examples are known to exist, which is almost unthinkable in the context of Rolex production.

Reviews from our sellers

Any questions?

Do I have to send you my watch?

No, the watch stays with you at all times until you have been paid, unless you choose our Managed Service option.

How much of the sale price do I receive?

You receive 100% of the final sale price, we receive a premium from the buyer.

Who is responsible for arranging shipping?

The buyer is responsible for shipping, insurance and any duties / import fees applied.

Your Rolex in good company

Your Rolex in good company

Sell for free, in 7 days

Submit your Rolex