Sell your Audemars Piguet

Dedicated support from AP market specialists

Sell your Audemars Piguet


APs sold with us


Royal Oaks sold


highest AP sale


value of APs sold

Options to sell your watch

Buy Now or Best Offer

  • List for up to 14 days with a fixed price or receive best offers.
  • Accept, decline or counter offer with potential buyers directly.
  • Convert to an auction at any time.
Most popular

Daily Auctions

  • Our auctions create competition, urgency and excitement. Getting you the best price.
  • Agree a reserve with your consignment specialist.
  • Our trusted badges highlight users who have previously bought or sold with us.
  • Dedicated marketing for every watch.

Managed Service

  • Send us your Audemars Piguet and we'll handle everything from photography to managing potential buyers.
  • We'll liaise with the winning buyer to secure your payment and arrange handover once received.
  • Your watch is fully insured and securely stored off-site while in our possession for peace of mind.

Why Watch Collecting?

A real person

An industry specialist with you every step of the way, until it’s sold!

Sell faster

Auctions run for 7 days to give your Audemars Piguet maximum visibility.

True market value

Get the best price for your Audemars Piguet in the current market.

No seller fees

Pay nothing to list. Receive 100% of the winning bid. No hidden charges.

No ordinary auction

Carefully curated listings by our experts.

Global audience

We have over 30,000 registered bidders from over 100 countries.

How it works


Get in touch

We'll contact you shortly after your enquiry, to agree on a reserve price reflecting the current market value.


Arrange photography

We can introduce you to one of our professional freelance photographers to arrange a photoshoot.


Confirm description

You provide all the facts to our team and we will write the description of your Audemars Piguet for you to approve.


Let’s get selling

Your Audemars Piguet goes live and you can monitor the bids come in.

Dedicated Support

Personal, dedicated support at every step

You’ll be assigned a dedicated consignment specialist who will be on hand throughout the process, as well as our client services team who can assist with any post auction queries.

Royal Oak Black Panther
Royal Oak Perpetual

Sell your Audemars Piguet on Watch Collecting

History of Audemars Piguet

Audemars Piguet, boasts a rich history dating back to 1875 when Jules-Louis Audemars and Edward-Auguste Piguet established the brand. Their journey began in the Vallée de Joux, a region synonymous with watchmaking excellence.

Audemars Piguet's historical significance is underscored by its pioneering spirit. In 1892, they produced the world's first minute-repeating wristwatch, a testament to their commitment to horological innovation.

The model range is dominated by the brand’s Royal Oak line, which was first introduced in 1972 and designed by Gerald Genta. With its octagonal bezel and integrated bracelet, the Royal Oak remains a symbol of timeless design and is noted for being a pioneer of luxury steel sports watches.

The Royal Oak Offshore series, known for larger cases and sportier aesthetics, has further expanded the brand's appeal. Meanwhile, the Millenary collection, with its unconventional design and artistic flair, showcases Audemars Piguet's innovative approach. More recently, the Royal Oak Concept, characterized by avant-garde designs and high-tech materials, continues to push the boundaries of watchmaking. The brand’s commitment to craftsmanship and innovation continues to captivate watch connoisseurs worldwide.

Audemars Piguet sale highlights

Variations of the Royal Oak form the bulk of Audemars Piguet sold on Watch Collecting to date. Notable examples include a 2022 Perpetual Calendar which calls back to the original Royal Oak – borrowing the iconic “Night Blue, Cloud 50’ shade for its grand tapisserie dial (£81,500).

An extremely limited 2018 AP Royal Oak, with a production run of just 30 pieces, featured a highly unique version of the watch’s signature dial boasting orange hour markers written in Sanskrit (£148,251).

Not quite as exclusive, but nevertheless limited to 250 units, and a true collector’s item for both watch collectors and Marvel fans alike; a 2021 Royal Oak Concept Flying Tourbillon inspired by the Marvel character ‘Black Panther’ takes our record for an Audemars Piguet sale at €240,000. With a dial designed to resemble the mask of the superhero, its standout feature is the flying tourbillon at 6 o’clock.

Reviews from our sellers

Any questions?

Do I have to send you my watch?

No, the watch stays with you at all times until you have been paid, unless you choose our Managed Service option.

How much of the final sale price do I receive?

You receive 100% of the final sale price, we receive a premium from the buyer.

Who is responsible for arranging shipping?

The buyer is responsible for shipping, insurance and any duties / import fees applied.

Sell with us

Take 100% of the hammer price.

What are you waiting for?